English Summary/英文概要： This book marketing classic has been thoroughly revised to provide small- to medium-sized book publishers, authors, self-publishers, and publishing staff with the versatile strategies needed to succeed in today’smarketplace. It features systematic, cost-effective, result-oriented approaches to reaching the largest possible markets. Topics covered include: building brand identity, knowing your audience and soliciting useful feedback, creating an attractive book package, working with distributors, getting great placement, marketing to libraries, using the Internet, cultivating alternative markets, making the most of subsidiary rights, implementing an effective publicity campaign.

The Complete Guide to Book Marketing also includes a marketing timeline and checklist, sample press releases, direct-mail packages and PR pitch letters, as well as a list of helpful organizations, reference works, and key trade publications. This book is the leading resource for anyone seeking to understand and practice strategic book marketing.

Awards/获奖情况： "The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand." ---Tony Lyons, president and publisher, The Lyons Press

"David Cole’s straight-talking, clear-headed book about the basics of book marketing is valuable not only on its own but also as a complement to more pie-in-the-sky guides." ---Judith Appelbaum, author of How to Get Happily Published, managing director, Sensible Solutions, Inc